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Deal Sheet: 2026 Navigator Reserve L
Koons Lincoln of Bethesda · Silver Spring, MD · VIN: 5LMJJ3LG8TEL08013
Negotiation Guide
Opening Offer
$106,975
Fair Price
$108,475
Walk Away Above
$108,670
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$96,890
Est. Invoice$100,156
Holdback (est.)$3,266
MSRP (Sticker)$108,865
Asking Price$111,865
Markup+$3,000
Est. Dealer Margin on This Car$14,975
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory337 vehicles
Avg Markup (All Models)-$466
Avg Markup (Navigator)+$2,580
% Below MSRP75%
Avg Days to Sell22 days
Avg Sold Markup-$317
Price History
Jul 9, 2026$108,865 → $111,865(+$3,000)
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