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Deal Sheet: 2026 Navigator Reserve L
Dutch Miller Lincoln of Ashland · Ashland, KY · VIN: 5LMJJ3LG8TEL06892
Negotiation Guide
Opening Offer
$106,008
Fair Price
$107,508
Walk Away Above
$107,699
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$96,022
Est. Invoice$99,259
Holdback (est.)$3,237
MSRP (Sticker)$107,890
Asking Price$110,890
Markup+$3,000
Est. Dealer Margin on This Car$14,868
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)-$1,515
Avg Markup (Navigator)+$2,400
% Below MSRP88%
Avg Days to Sell23 days
Avg Sold Markup-$719
Price History
Jul 9, 2026$107,890 → $110,890(+$3,000)
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