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Deal Sheet: 2027 Navigator Reserve L
Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LMJJ3LG5VEL00986
This Is Already a Great Deal
Opening Offer
$110,425
Asking Price
$113,840
Max Price
$113,840
- • Recent buyers paid ~$524 above MSRP
- • Asking price is already $524 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$101,318
Est. Invoice$104,733
Holdback (est.)$3,415
MSRP (Sticker)$113,840
Asking Price$113,840
Markup$0
Est. Dealer Margin on This Car$12,522
Percentile36% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory202 vehicles
Avg Markup (All Models)+$3,708
Avg Markup (Navigator)+$1,778
% Below MSRP16%
Avg Days to Sell19 days
Avg Sold Markup+$1,395
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