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Deal Sheet: 2026 Navigator Reserve L
Mtn. View Lincoln · Chattanooga, TN · VIN: 5LMJJ3LG1TEL11934
Negotiation Guide
Opening Offer
$107,149
Fair Price
$108,649
Walk Away Above
$108,844
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$97,046
Est. Invoice$100,317
Holdback (est.)$3,271
MSRP (Sticker)$109,040
Asking Price$112,040
Markup+$3,000
Est. Dealer Margin on This Car$14,994
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory250 vehicles
Avg Markup (All Models)-$1,316
Avg Markup (Navigator)+$2,455
% Below MSRP88%
Avg Days to Sell23 days
Avg Sold Markup-$822
Price History
Jul 9, 2026$109,040 → $112,040(+$3,000)
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