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Deal Sheet: 2026 Navigator Reserve L
Moses Lincoln · St Albans, WV · VIN: 5LMJJ3LG1TEL10881
Negotiation Guide
Opening Offer
$113,192
Fair Price
$114,692
Walk Away Above
$114,914
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$102,470
Est. Invoice$105,924
Holdback (est.)$3,454
MSRP (Sticker)$115,135
Asking Price$118,135
Markup+$3,000
Est. Dealer Margin on This Car$15,665
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory173 vehicles
Avg Markup (All Models)-$561
Avg Markup (Navigator)+$931
% Below MSRP78%
Avg Days to Sell20 days
Avg Sold Markup-$670
Price History
Jul 9, 2026$115,135 → $118,135(+$3,000)
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