Deal Sheet: 2027 Navigator Reserve

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LMJJ2WG7VEL03698

This Is Already a Great Deal

Opening Offer

$104,173

Asking Price

$107,395

Max Price

$107,395

• Recent buyers paid ~$706 above MSRP
• Asking price is already $706 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$95,582

Est. Invoice$98,803

Holdback (est.)$3,222

MSRP (Sticker)$107,395

Asking Price$107,395

Markup$0

Est. Dealer Margin on This Car$11,813

Percentile40% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Navigator)+$1,256

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

Cheaper Navigator Reserve Inventory

Hassett LincolnWantagh, NY

$0$109,63516d

Healey LincolnGoshen, NY

$0$106,13516d

Ourisman Lincoln of AlexandriaAlexandria, VA

$0$107,98016d

Bud Smail LincolnGreensburg, PA

$0$111,09016d

Nick Mayer Lincoln MayfieldMayfield Heights, OH

$0$113,83516d

Pugmire Lincoln of MariettaMarietta, GA

$0$114,58516d

Fairway LincolnGreenville, SC

$0$113,39016d

Don Franklin Lincoln ElizabethtownElizabethtown, KY

$0$112,02016d

Bill Collins LincolnLouisville, KY

$0$114,14016d

Bill Collins LincolnLouisville, KY

$0$114,14016d