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Deal Sheet: 2027 Navigator Reserve
David McDavid Lincoln Frisco · Frisco, TX · VIN: 5LMJJ2WG5VEL01254
This Is Already a Great Deal
Opening Offer
$100,725
Asking Price
$103,840
Max Price
$103,840
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$92,418
Est. Invoice$95,533
Holdback (est.)$3,115
MSRP (Sticker)$103,840
Asking Price$103,840
Markup$0
Est. Dealer Margin on This Car$11,422
Percentile40% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory207 vehicles
Avg Markup (All Models)+$3,498
Avg Markup (Navigator)+$1,077
% Below MSRP25%
Avg Days to Sell22 days
Avg Sold Markup+$1,401
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