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Deal Sheet: 2027 Navigator Reserve

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LMJJ2WG0VEL01906

This Is Already a Great Deal

Opening Offer
$101,462
Asking Price
$104,600
Max Price
$104,600
  • Recent buyers paid ~$706 above MSRP
  • Asking price is already $706 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$93,094
Est. Invoice$96,232
Holdback (est.)$3,138
MSRP (Sticker)$104,600
Asking Price$104,600
Markup$0
Est. Dealer Margin on This Car$11,506
Percentile40% of inventory is priced lower
Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days

Dealer Profile

Inventory426 vehicles
Avg Markup (All Models)-$1,082
Avg Markup (Navigator)+$1,256
% Below MSRP83%
Avg Days to Sell23 days
Avg Sold Markup-$668