Deal Sheet: 2026 Navigator Reserve

Reineke Ford of Tiffin · Tiffin, OH · VIN: 5LMJJ2LGXTEL12963

Negotiation Guide

Opening Offer

$104,066

Fair Price

$105,566

Walk Away Above

$105,698

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$94,189

Est. Invoice$97,364

Holdback (est.)$3,175

MSRP (Sticker)$105,830

Asking Price$108,830

Markup+$3,000

Est. Dealer Margin on This Car$14,641

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory47 vehicles

Avg Markup (All Models)-$1,090

Avg Markup (Navigator)+$3,000

% Below MSRP77%

Avg Days to Sell21 days

Avg Sold Markup-$577

Price History

Jul 9, 2026$105,830 → $108,830(+$3,000)

Cheaper Navigator Reserve Inventory

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$0$109,63516d

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$0$106,13516d

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Bud Smail LincolnGreensburg, PA

$0$111,09016d

Nick Mayer Lincoln MayfieldMayfield Heights, OH

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Pugmire Lincoln of MariettaMarietta, GA

$0$114,58516d

Fairway LincolnGreenville, SC

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Don Franklin Lincoln ElizabethtownElizabethtown, KY

$0$112,02016d

Bill Collins LincolnLouisville, KY

$0$114,14016d

Bill Collins LincolnLouisville, KY

$0$114,14016d