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Deal Sheet: 2026 Navigator Reserve
North Florida Lincoln · Jacksonville, FL · VIN: 5LMJJ2LGXTEL12316
Negotiation Guide
Opening Offer
$104,383
Fair Price
$105,883
Walk Away Above
$106,017
- • Recent buyers paid ~$706 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$94,474
Est. Invoice$97,658
Holdback (est.)$3,185
MSRP (Sticker)$106,150
Asking Price$109,150
Markup+$3,000
Est. Dealer Margin on This Car$14,677
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory64 vehicles
Avg Markup (All Models)+$3,953
Avg Markup (Navigator)+$2,423
% Below MSRP8%
Avg Days to Sell21 days
Avg Sold Markup+$1,657
Price History
Jul 9, 2026$106,150 → $109,150(+$3,000)
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