Deal Sheet: 2026 Navigator Reserve

Tom Roush, Inc. dba Tom Roush Lincoln · Fishers, IN · VIN: 5LMJJ2LGXTEL11991

Negotiation Guide

Opening Offer

$107,812

Fair Price

$109,312

Walk Away Above

$109,461

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$97,553

Est. Invoice$100,841

Holdback (est.)$3,288

MSRP (Sticker)$109,610

Asking Price$112,610

Markup+$3,000

Est. Dealer Margin on This Car$15,057

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)+$3,172

Avg Markup (Navigator)+$1,585

% Below MSRP25%

Avg Days to Sell21 days

Avg Sold Markup+$1,398

Price History

Jul 9, 2026$109,610 → $112,610(+$3,000)

Cheaper Navigator Reserve Inventory

Hassett LincolnWantagh, NY

$0$109,63516d

Healey LincolnGoshen, NY

$0$106,13516d

Ourisman Lincoln of AlexandriaAlexandria, VA

$0$107,98016d

Bud Smail LincolnGreensburg, PA

$0$111,09016d

Nick Mayer Lincoln MayfieldMayfield Heights, OH

$0$113,83516d

Pugmire Lincoln of MariettaMarietta, GA

$0$114,58516d

Fairway LincolnGreenville, SC

$0$113,39016d

Don Franklin Lincoln ElizabethtownElizabethtown, KY

$0$112,02016d

Bill Collins LincolnLouisville, KY

$0$114,14016d

Bill Collins LincolnLouisville, KY

$0$114,14016d