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Deal Sheet: 2027 Navigator Reserve
Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LMJJ2LG9VEL03660
This Is Already a Great Deal
Opening Offer
$115,231
Asking Price
$118,795
Max Price
$118,795
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$105,728
Est. Invoice$109,291
Holdback (est.)$3,564
MSRP (Sticker)$118,795
Asking Price$118,795
Markup$0
Est. Dealer Margin on This Car$13,067
Percentile40% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory202 vehicles
Avg Markup (All Models)+$3,708
Avg Markup (Navigator)+$1,778
% Below MSRP16%
Avg Days to Sell19 days
Avg Sold Markup+$1,395
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