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Deal Sheet: 2027 Navigator Reserve
Heiser Lincoln · Glendale, WI · VIN: 5LMJJ2LG9VEL02329
This Is Already a Great Deal
Opening Offer
$111,880
Asking Price
$115,340
Max Price
$115,340
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$102,653
Est. Invoice$106,113
Holdback (est.)$3,460
MSRP (Sticker)$115,340
Asking Price$115,340
Markup$0
Est. Dealer Margin on This Car$12,687
Percentile40% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory109 vehicles
Avg Markup (All Models)-$1,225
Avg Markup (Navigator)+$1,200
% Below MSRP89%
Avg Days to Sell21 days
Avg Sold Markup-$221
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