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Deal Sheet: 2027 Navigator Reserve
Lincoln of Cincinnati · Cincinnati, OH · VIN: 5LMJJ2LG9VEL02122
This Is Already a Great Deal
Opening Offer
$103,790
Asking Price
$107,000
Max Price
$107,000
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$95,230
Est. Invoice$98,440
Holdback (est.)$3,210
MSRP (Sticker)$107,000
Asking Price$107,000
Markup$0
Est. Dealer Margin on This Car$11,770
Percentile40% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$3,157
Avg Markup (Navigator)+$1,417
% Below MSRP27%
Avg Days to Sell20 days
Avg Sold Markup+$1,268
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