Deal Sheet: 2027 Navigator Reserve

Bob Davidson Lincoln · Baltimore, MD · VIN: 5LMJJ2LG9VEL00631

This Is Already a Great Deal

Opening Offer

$111,686

Asking Price

$115,140

Max Price

$115,140

• Recent buyers paid ~$706 above MSRP
• Asking price is already $706 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$102,475

Est. Invoice$105,929

Holdback (est.)$3,454

MSRP (Sticker)$115,140

Asking Price$115,140

Markup$0

Est. Dealer Margin on This Car$12,665

Percentile40% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory232 vehicles

Avg Markup (All Models)+$183

Avg Markup (Navigator)+$1,588

% Below MSRP70%

Avg Days to Sell22 days

Avg Sold Markup+$9

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