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Deal Sheet: 2026 Navigator Reserve
Kendall Lincoln · Eugene, OR · VIN: 5LMJJ2LG9TEL14476
Negotiation Guide
Opening Offer
$106,846
Fair Price
$108,346
Walk Away Above
$108,490
- • Recent buyers paid ~$706 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$96,685
Est. Invoice$99,944
Holdback (est.)$3,259
MSRP (Sticker)$108,635
Asking Price$111,635
Markup+$3,000
Est. Dealer Margin on This Car$14,950
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory315 vehicles
Avg Markup (All Models)-$2,029
Avg Markup (Navigator)+$1,636
% Below MSRP94%
Avg Days to Sell24 days
Avg Sold Markup-$584
Price History
Jul 9, 2026$108,635 → $111,635(+$3,000)
Cheaper Navigator Reserve Inventory
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