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Deal Sheet: 2026 Navigator Reserve
Cogswell Mtrs Inc · Russellville, AR · VIN: 5LMJJ2LG9TEL04997
Negotiation Guide
Opening Offer
$110,759
Fair Price
$112,259
Walk Away Above
$112,422
- • Recent buyers paid ~$706 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$100,201
Est. Invoice$103,578
Holdback (est.)$3,378
MSRP (Sticker)$112,585
Asking Price$115,585
Markup+$3,000
Est. Dealer Margin on This Car$15,384
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory100 vehicles
Avg Markup (All Models)-$795
Avg Markup (Navigator)+$2,143
% Below MSRP76%
Avg Days to Sell23 days
Avg Sold Markup-$769
Price History
Jul 9, 2026$112,585 → $115,585(+$3,000)
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