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Deal Sheet: 2027 Navigator Reserve
Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LMJJ2LG8VEL02399
This Is Already a Great Deal
Opening Offer
$111,050
Asking Price
$114,485
Max Price
$114,485
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$101,892
Est. Invoice$105,326
Holdback (est.)$3,435
MSRP (Sticker)$114,485
Asking Price$114,485
Markup$0
Est. Dealer Margin on This Car$12,593
Percentile40% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory202 vehicles
Avg Markup (All Models)+$3,708
Avg Markup (Navigator)+$1,778
% Below MSRP16%
Avg Days to Sell19 days
Avg Sold Markup+$1,395
Cheaper Navigator Reserve Inventory
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$0$112,02016d
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$0$114,14016d
Bill Collins LincolnLouisville, KY
$0$114,14016d