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Deal Sheet: 2027 Navigator Reserve
Pugmire Lincoln of Marietta · Marietta, GA · VIN: 5LMJJ2LG8VEL01950
This Is Already a Great Deal
Opening Offer
$107,752
Asking Price
$111,085
Max Price
$111,085
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$98,866
Est. Invoice$102,198
Holdback (est.)$3,333
MSRP (Sticker)$111,085
Asking Price$111,085
Markup$0
Est. Dealer Margin on This Car$12,219
Percentile40% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)+$3,980
Avg Markup (Navigator)+$2,057
% Below MSRP11%
Avg Days to Sell24 days
Avg Sold Markup+$2,197
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