Deal Sheet: 2026 Navigator Reserve

Boulevard Lincoln · Millsboro, DE · VIN: 5LMJJ2LG8TEL12864

Negotiation Guide

Opening Offer

$107,589

Fair Price

$109,089

Walk Away Above

$109,237

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$97,353

Est. Invoice$100,634

Holdback (est.)$3,282

MSRP (Sticker)$109,385

Asking Price$112,385

Markup+$3,000

Est. Dealer Margin on This Car$15,032

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory307 vehicles

Avg Markup (All Models)-$13

Avg Markup (Navigator)+$2,211

% Below MSRP68%

Avg Days to Sell21 days

Avg Sold Markup-$310

Price History

Jul 9, 2026$109,385 → $112,385(+$3,000)

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