Deal Sheet: 2026 Navigator Reserve

Loveland Ford Lincoln, Inc. · Loveland, CO · VIN: 5LMJJ2LG8TEL12511

Negotiation Guide

Opening Offer

$107,794

Fair Price

$109,294

Walk Away Above

$109,397

• Recent buyers paid ~$706 above MSRP
• Sitting 44 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$97,455

Est. Invoice$100,740

Holdback (est.)$3,285

MSRP (Sticker)$109,500

Asking Price$112,500

Markup+$3,000

Est. Dealer Margin on This Car$15,045

Percentile100% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory430 vehicles

Avg Markup (All Models)-$1,626

Avg Markup (Navigator)+$2,500

% Below MSRP89%

Avg Days to Sell22 days

Avg Sold Markup-$356

Price History

Jul 9, 2026$109,500 → $112,500(+$3,000)

Cheaper Navigator Reserve Inventory

Hassett LincolnWantagh, NY

$0$109,63516d

Healey LincolnGoshen, NY

$0$106,13516d

Ourisman Lincoln of AlexandriaAlexandria, VA

$0$107,98016d

Bud Smail LincolnGreensburg, PA

$0$111,09016d

Nick Mayer Lincoln MayfieldMayfield Heights, OH

$0$113,83516d

Pugmire Lincoln of MariettaMarietta, GA

$0$114,58516d

Fairway LincolnGreenville, SC

$0$113,39016d

Don Franklin Lincoln ElizabethtownElizabethtown, KY

$0$112,02016d

Bill Collins LincolnLouisville, KY

$0$114,14016d

Bill Collins LincolnLouisville, KY

$0$114,14016d