Deal Sheet: 2026 Navigator Reserve

Ed Howard Lincoln · Sarasota, FL · VIN: 5LMJJ2LG8TEL04957

Negotiation Guide

Opening Offer

$102,838

Fair Price

$104,338

Walk Away Above

$104,464

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$93,085

Est. Invoice$96,223

Holdback (est.)$3,138

MSRP (Sticker)$104,590

Asking Price$107,590

Markup+$3,000

Est. Dealer Margin on This Car$14,505

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)+$4,127

Avg Markup (Navigator)+$2,250

% Below MSRP8%

Avg Days to Sell18 days

Avg Sold Markup+$1,692

Price History

Jul 9, 2026$104,590 → $107,590(+$3,000)

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