Negotiation Guide
Opening Offer
$110,596
Fair Price
$112,096
Walk Away Above
$112,258
- • Recent buyers paid ~$706 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$100,054
Est. Invoice$103,426
Holdback (est.)$3,373
MSRP (Sticker)$112,420
Asking Price$115,420
Markup+$3,000
Est. Dealer Margin on This Car$15,366
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)+$133
Avg Markup (Navigator)+$1,091
% Below MSRP63%
Avg Days to Sell24 days
Avg Sold Markup-$181
Price History
Jul 9, 2026$112,420 → $115,420(+$3,000)
Cheaper Navigator Reserve Inventory
Hassett LincolnWantagh, NY
$0$109,63516d
Healey LincolnGoshen, NY
$0$106,13516d
Ourisman Lincoln of AlexandriaAlexandria, VA
$0$107,98016d
Bud Smail LincolnGreensburg, PA
$0$111,09016d
Nick Mayer Lincoln MayfieldMayfield Heights, OH
$0$113,83516d
Pugmire Lincoln of MariettaMarietta, GA
$0$114,58516d
Fairway LincolnGreenville, SC
$0$113,39016d
Don Franklin Lincoln ElizabethtownElizabethtown, KY
$0$112,02016d
Bill Collins LincolnLouisville, KY
$0$114,14016d
Bill Collins LincolnLouisville, KY
$0$114,14016d