This Is Already a Great Deal
Opening Offer
$115,188
Asking Price
$118,750
Max Price
$118,750
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$105,688
Est. Invoice$109,250
Holdback (est.)$3,563
MSRP (Sticker)$118,750
Asking Price$118,750
Markup$0
Est. Dealer Margin on This Car$13,063
Percentile40% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)+$133
Avg Markup (Navigator)+$1,091
% Below MSRP63%
Avg Days to Sell24 days
Avg Sold Markup-$181
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Bill Collins LincolnLouisville, KY
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