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Deal Sheet: 2027 Navigator Reserve
Southwest Ford Lincoln · Arkadelphia, AR · VIN: 5LMJJ2LG6VEL00554
This Is Already a Great Deal
Opening Offer
$114,838
Asking Price
$118,390
Max Price
$118,390
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$105,367
Est. Invoice$108,919
Holdback (est.)$3,552
MSRP (Sticker)$118,390
Asking Price$118,390
Markup$0
Est. Dealer Margin on This Car$13,023
Percentile40% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)-$1,500
Avg Markup (Navigator)+$1,000
% Below MSRP92%
Avg Days to Sell26 days
Avg Sold Markup-$962
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