Deal Sheet: 2026 Navigator Reserve

Boulevard Lincoln · Millsboro, DE · VIN: 5LMJJ2LG6TEL13625

Negotiation Guide

Opening Offer

$104,621

Fair Price

$106,121

Walk Away Above

$106,256

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$94,687

Est. Invoice$97,879

Holdback (est.)$3,192

MSRP (Sticker)$106,390

Asking Price$109,390

Markup+$3,000

Est. Dealer Margin on This Car$14,703

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory307 vehicles

Avg Markup (All Models)-$13

Avg Markup (Navigator)+$2,211

% Below MSRP68%

Avg Days to Sell21 days

Avg Sold Markup-$310

Price History

Jul 9, 2026$106,390 → $109,390(+$3,000)

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