Deal Sheet: 2026 Navigator Reserve

Lincoln of Milford · Milford, CT · VIN: 5LMJJ2LG6TEL01846

Negotiation Guide

Opening Offer

$103,581

Fair Price

$105,081

Walk Away Above

$105,210

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$93,753

Est. Invoice$96,913

Holdback (est.)$3,160

MSRP (Sticker)$105,340

Asking Price$108,340

Markup+$3,000

Est. Dealer Margin on This Car$14,587

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$1,599

Avg Markup (Navigator)+$3,000

% Below MSRP90%

Avg Days to Sell22 days

Avg Sold Markup-$408

Price History

Jul 9, 2026$105,340 → $108,340(+$3,000)

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