Deal Sheet: 2026 Navigator Reserve

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LMJJ2LG5TEL10991

Negotiation Guide

Opening Offer

$111,171

Fair Price

$112,671

Walk Away Above

$112,835

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$100,570

Est. Invoice$103,960

Holdback (est.)$3,390

MSRP (Sticker)$113,000

Asking Price$116,000

Markup+$3,000

Est. Dealer Margin on This Car$15,430

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Navigator)+$1,256

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

Price History

Jul 9, 2026$113,000 → $116,000(+$3,000)

Cheaper Navigator Reserve Inventory

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$0$109,63516d

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$0$106,13516d

Ourisman Lincoln of AlexandriaAlexandria, VA

$0$107,98016d

Bud Smail LincolnGreensburg, PA

$0$111,09016d

Nick Mayer Lincoln MayfieldMayfield Heights, OH

$0$113,83516d

Pugmire Lincoln of MariettaMarietta, GA

$0$114,58516d

Fairway LincolnGreenville, SC

$0$113,39016d

Don Franklin Lincoln ElizabethtownElizabethtown, KY

$0$112,02016d

Bill Collins LincolnLouisville, KY

$0$114,14016d

Bill Collins LincolnLouisville, KY

$0$114,14016d