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Deal Sheet: 2026 Navigator Reserve
Hoffman Lincoln · East Hartford, CT · VIN: 5LMJJ2LG5TEL10344
Negotiation Guide
Opening Offer
$103,878
Fair Price
$105,378
Walk Away Above
$105,509
- • Recent buyers paid ~$706 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$94,020
Est. Invoice$97,189
Holdback (est.)$3,169
MSRP (Sticker)$105,640
Asking Price$108,640
Markup+$3,000
Est. Dealer Margin on This Car$14,620
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$332
Avg Markup (Navigator)+$2,571
% Below MSRP66%
Avg Days to Sell23 days
Avg Sold Markup+$97
Price History
Jul 9, 2026$105,640 → $108,640(+$3,000)
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