Deal Sheet: 2026 Navigator Reserve

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LMJJ2LG5TEL10165

Negotiation Guide

Opening Offer

$110,556

Fair Price

$112,056

Walk Away Above

$112,218

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$100,018

Est. Invoice$103,390

Holdback (est.)$3,371

MSRP (Sticker)$112,380

Asking Price$115,380

Markup+$3,000

Est. Dealer Margin on This Car$15,362

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Navigator)+$1,256

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

Price History

Jul 9, 2026$112,380 → $115,380(+$3,000)

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