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Deal Sheet: 2026 Navigator Reserve
Thornhill Lincoln · Chapmanville, WV · VIN: 5LMJJ2LG4TEL11386
Negotiation Guide
Opening Offer
$107,742
Fair Price
$109,242
Walk Away Above
$109,391
- • Recent buyers paid ~$706 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$97,491
Est. Invoice$100,777
Holdback (est.)$3,286
MSRP (Sticker)$109,540
Asking Price$112,540
Markup+$3,000
Est. Dealer Margin on This Car$15,049
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory63 vehicles
Avg Markup (All Models)-$103
Avg Markup (Navigator)+$1,800
% Below MSRP71%
Avg Days to Sell18 days
Avg Sold Markup-$1,263
Price History
Jul 9, 2026$109,540 → $112,540(+$3,000)
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