Deal Sheet: 2027 Navigator Reserve

Rogers Lincoln · Midland, TX · VIN: 5LMJJ2LG3VEL04044

This Is Already a Great Deal

Opening Offer

$103,635

Asking Price

$106,840

Max Price

$106,840

• Recent buyers paid ~$706 above MSRP
• Asking price is already $706 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$95,088

Est. Invoice$98,293

Holdback (est.)$3,205

MSRP (Sticker)$106,840

Asking Price$106,840

Markup$0

Est. Dealer Margin on This Car$11,752

Percentile40% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory158 vehicles

Avg Markup (All Models)+$1,769

Avg Markup (Navigator)+$1,935

% Below MSRP47%

Avg Days to Sell17 days

Avg Sold Markup-$161

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