Deal Sheet: 2026 Navigator Reserve

Angela Krause Lincoln · Alpharetta, GA · VIN: 5LMJJ2LG3TEL09712

Negotiation Guide

Opening Offer

$104,844

Fair Price

$106,344

Walk Away Above

$106,480

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$94,887

Est. Invoice$98,086

Holdback (est.)$3,198

MSRP (Sticker)$106,615

Asking Price$109,615

Markup+$3,000

Est. Dealer Margin on This Car$14,728

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory462 vehicles

Avg Markup (All Models)+$265

Avg Markup (Navigator)+$1,787

% Below MSRP65%

Avg Days to Sell23 days

Avg Sold Markup-$328

Price History

Jul 9, 2026$106,615 → $109,615(+$3,000)

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