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Deal Sheet: 2027 Navigator Reserve
Richmond Lincoln · Richmond, VA · VIN: 5LMJJ2LG2VEL03645
This Is Already a Great Deal
Opening Offer
$115,760
Asking Price
$119,340
Max Price
$119,340
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$106,213
Est. Invoice$109,793
Holdback (est.)$3,580
MSRP (Sticker)$119,340
Asking Price$119,340
Markup$0
Est. Dealer Margin on This Car$13,127
Percentile40% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory250 vehicles
Avg Markup (All Models)-$756
Avg Markup (Navigator)+$2,167
% Below MSRP80%
Avg Days to Sell26 days
Avg Sold Markup-$448
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