Deal Sheet: 2026 Navigator Reserve

Bob Smith Lincoln, Inc. · Billings, MT · VIN: 5LMJJ2LG2TEL13976

Negotiation Guide

Opening Offer

$111,280

Fair Price

$112,780

Walk Away Above

$112,945

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$100,668

Est. Invoice$104,061

Holdback (est.)$3,393

MSRP (Sticker)$113,110

Asking Price$116,110

Markup+$3,000

Est. Dealer Margin on This Car$15,442

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)+$3,474

Avg Markup (Navigator)+$1,588

% Below MSRP21%

Avg Days to Sell21 days

Avg Sold Markup+$1,333

Price History

Jul 9, 2026$113,110 → $116,110(+$3,000)

Cheaper Navigator Reserve Inventory

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