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Deal Sheet: 2027 Navigator Reserve
Don Franklin Lincoln · London, KY · VIN: 5LMJJ2LG0VEL01683
This Is Already a Great Deal
Opening Offer
$105,386
Asking Price
$108,645
Max Price
$108,645
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$96,694
Est. Invoice$99,953
Holdback (est.)$3,259
MSRP (Sticker)$108,645
Asking Price$108,645
Markup$0
Est. Dealer Margin on This Car$11,951
Percentile40% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory77 vehicles
Avg Markup (All Models)+$338
Avg Markup (Navigator)+$1,000
% Below MSRP66%
Avg Days to Sell28 days
Avg Sold Markup-$783
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