Deal Sheet: 2026 Navigator Reserve

Thornhill Lincoln · Chapmanville, WV · VIN: 5LMJJ2LG0TEL12454

Negotiation Guide

Opening Offer

$104,274

Fair Price

$105,774

Walk Away Above

$105,907

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$94,376

Est. Invoice$97,557

Holdback (est.)$3,181

MSRP (Sticker)$106,040

Asking Price$109,040

Markup+$3,000

Est. Dealer Margin on This Car$14,664

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$103

Avg Markup (Navigator)+$1,800

% Below MSRP71%

Avg Days to Sell18 days

Avg Sold Markup-$1,263

Price History

Jul 9, 2026$106,040 → $109,040(+$3,000)

Cheaper Navigator Reserve Inventory

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$0$109,63516d

Healey LincolnGoshen, NY

$0$106,13516d

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$0$107,98016d

Bud Smail LincolnGreensburg, PA

$0$111,09016d

Nick Mayer Lincoln MayfieldMayfield Heights, OH

$0$113,83516d

Pugmire Lincoln of MariettaMarietta, GA

$0$114,58516d

Fairway LincolnGreenville, SC

$0$113,39016d

Don Franklin Lincoln ElizabethtownElizabethtown, KY

$0$112,02016d

Bill Collins LincolnLouisville, KY

$0$114,14016d

Bill Collins LincolnLouisville, KY

$0$114,14016d