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Deal Sheet: 2026 Navigator Reserve
Lincoln of Troy · Troy, MI · VIN: 5LMJJ2LG0TEL12115
Negotiation Guide
Opening Offer
$104,812
Fair Price
$106,312
Walk Away Above
$106,291
- • Recent buyers paid ~$706 above MSRP
- • Sitting 39 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$94,580
Est. Invoice$97,768
Holdback (est.)$3,188
MSRP (Sticker)$106,270
Asking Price$109,270
Markup+$3,000
Est. Dealer Margin on This Car$14,690
Percentile100% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory161 vehicles
Avg Markup (All Models)+$4,193
Avg Markup (Navigator)+$2,045
% Below MSRP9%
Avg Days to Sell22 days
Avg Sold Markup+$1,800
Price History
Jul 9, 2026$106,270 → $109,270(+$3,000)
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