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Deal Sheet: 2026 Navigator Reserve
Lincoln of Franklin · Franklin, TN · VIN: 5LMJJ2LG0TEL09621
Negotiation Guide
Opening Offer
$107,425
Fair Price
$108,925
Walk Away Above
$109,073
- • Recent buyers paid ~$706 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$97,206
Est. Invoice$100,482
Holdback (est.)$3,277
MSRP (Sticker)$109,220
Asking Price$112,220
Markup+$3,000
Est. Dealer Margin on This Car$15,014
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory414 vehicles
Avg Markup (All Models)-$182
Avg Markup (Navigator)+$2,083
% Below MSRP68%
Avg Days to Sell23 days
Avg Sold Markup-$295
Price History
Jul 9, 2026$109,220 → $112,220(+$3,000)
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