Deal Sheet: 2026 Navigator Reserve

Rowe Lincoln · Westbrook, ME · VIN: 5LMJJ2LG0TEL04340

Negotiation Guide

Opening Offer

$104,324

Fair Price

$105,824

Walk Away Above

$105,957

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$94,420

Est. Invoice$97,603

Holdback (est.)$3,183

MSRP (Sticker)$106,090

Asking Price$109,090

Markup+$3,000

Est. Dealer Margin on This Car$14,670

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory30 vehicles

Avg Markup (All Models)+$567

Avg Markup (Navigator)+$3,000

% Below MSRP47%

Avg Days to Sell19 days

Avg Sold Markup-$725

Price History

Jul 9, 2026$106,090 → $109,090(+$3,000)

Cheaper Navigator Reserve Inventory

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Bill Collins LincolnLouisville, KY

$0$114,14016d