Deal Sheet: 2026 Enclave Preferred

JOHNSON MOTOR SALES · New Richmond, WI · VIN: 5GAEVAKS0TJ251547

Negotiation Guide

Opening Offer

$52,372

Fair Price

$53,872

Walk Away Above

$54,238

• Recent buyers paid ~$265 below MSRP
• Sitting 65 days (avg 35) — extra leverage

Price Breakdown

Est. Dealer Cost$48,598

Est. Invoice$50,237

Holdback (est.)$1,638

MSRP (Sticker)$54,605

Asking Price$54,605

Markup-$2,555

Est. Dealer Margin on This Car$6,007

Percentile2% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold787

Avg Markup-$265

Median Markup$0

Best Deal-$2,555

Worst Deal+$180

% Sold Below MSRP97%

Avg Days to Sell35 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$172

Avg Markup (Enclave)-$150

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$720

Price History

Aug 8, 2026$52,050 → $54,605(+$2,555)

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