Deal Sheet: 2026 RAV4 XSE AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 4T36CRAVXTU30G692

Negotiation Guide

Opening Offer

$45,305

Fair Price

$46,805

Walk Away Above

$46,523

• Recent buyers paid ~$564 above MSRP

Price Breakdown

Est. Dealer Cost$41,154

Est. Invoice$42,079

Holdback (est.)$925

MSRP (Sticker)$46,241

Asking Price$47,041

Markup+$800

Est. Dealer Margin on This Car$5,887

Percentile80% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold3243

Avg Markup+$564

Median Markup$0

Best Deal-$2,768

Worst Deal+$7,675

% Sold Below MSRP53%

Avg Days to Sell24 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

Cheaper RAV4 XSE AWD Inventory

Rhinelander ToyotaRhinelander, WI

-$2,092$43,7815d

Family Toyota of ArlingtonArlington, TX

-$1,800$45,2575d

Family Toyota of ArlingtonArlington, TX

-$1,731$44,90112d

Family Toyota of ArlingtonArlington, TX

-$1,578$44,85015d

Checkered Flag ToyotaVirginia Beach, VA

-$1,539$44,59036d

Venice ToyotaSouth", FL

-$1,512$44,11319d

Family Toyota of ArlingtonArlington, TX

-$1,457$44,16113d

Venice ToyotaSouth", FL

-$1,447$44,3976d

Gettel Stadium ToyotaTampa, FL

-$1,425$46,07412d

Bruner ToyotaEarly, TX

-$1,100$46,23247d