Deal Sheet: 2026 RAV4 XLE Premium AWD

Billion Toyota · Sioux Falls, SD · VIN: 4T36CRAV7TU35H969

Negotiation Guide

Opening Offer

$41,146

Fair Price

$42,646

Walk Away Above

$42,407

• Recent buyers paid ~$477 above MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,530

Est. Invoice$38,374

Holdback (est.)$843

MSRP (Sticker)$42,169

Dealer Add-Ons (DIA)+$399

Asking Price$42,817

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,287

Percentile75% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Price History

Jul 17, 2026$44,195 → $43,856(-$339)

Jul 19, 2026$43,856 → $42,817(-$1,039)

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