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Deal Sheet: 2026 Forester Limited

Ken Fowler Subaru · Ukiah, CA · VIN: 4S4SLDR65T3013985

This Is Already a Great Deal

Opening Offer
$38,545
Asking Price
$38,008
Max Price
$38,008
  • Recent buyers paid ~$1,179 below MSRP
  • Sitting 16 days (avg 10) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $2,484 below what others pay — great deal

Price Breakdown

Dealer Cost$38,045
Invoice (factory)$38,883
Holdback (est.)$838

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$41,923
Asking Price$38,008
Markup-$3,915
Actual Dealer Margin on This Car$-37
Percentile2% of inventory is priced lower
Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold433
Avg Markup-$1,179
Median Markup-$1,376
Best Deal-$6,070
Worst Deal+$3,218
% Sold Below MSRP70%
Avg Days to Sell10 days

Dealer Profile

Inventory54 vehicles
Avg Markup (All Models)-$1,196
Avg Markup (Forester)-$1,498
% Below MSRP65%
Avg Days to Sell12 days
Avg Sold Markup+$43

Price History

Jul 9, 2026$38,923$39,008(+$85)
Jul 16, 2026$39,008$38,008(-$1,000)