Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Rochester Toyota · S.E.", MN · VIN: 3TYLC5LNXTT075402

Negotiation Guide

Opening Offer

$48,740

Fair Price

$50,240

Walk Away Above

$50,897

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$45,883

Est. Invoice$46,914

Holdback (est.)$1,031

MSRP (Sticker)$51,554

Asking Price$51,554

Markup$0

Est. Dealer Margin on This Car$5,671

Percentile81% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$1,314

Median Markup-$647

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell72 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)-$41

Avg Markup (Tacoma Hybrid)$0

% Below MSRP95%

Avg Days to Sell32 days

Avg Sold Markup-$6

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