Deal Sheet: 2025 Tacoma Hybrid Tacoma TRD Sport 4WD

Serra Toyota · Birmingham, AL · VIN: 3TYLC5LNXST031169

Negotiation Guide

Opening Offer

$54,490

Fair Price

$55,990

Walk Away Above

$56,975

• Recent buyers paid ~$1,273 below MSRP
• Sitting 141 days (avg 64) — extra leverage

Price Breakdown

Est. Dealer Cost$51,584

Est. Invoice$52,744

Holdback (est.)$1,159

MSRP (Sticker)$57,960

Asking Price$61,950

Markup+$3,990

Est. Dealer Margin on This Car$10,366

Percentile99% of inventory is priced lower

Days on Lot141 days

What Others Paid (Last 30 Days)

Cars Sold232

Avg Markup-$1,273

Median Markup$0

Best Deal-$6,938

Worst Deal+$4,079

% Sold Below MSRP80%

Avg Days to Sell64 days

Dealer Profile

Inventory27 vehicles

Avg Markup (All Models)+$994

Avg Markup (Tacoma Hybrid)+$1,274

% Below MSRP56%

Avg Days to Sell24 days

Avg Sold Markup+$374

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