Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Peter Boulware Toyota of Columbia · West Columbia, SC · VIN: 3TYLC5LN9TT30A042

Negotiation Guide

Opening Offer

$51,140

Fair Price

$52,640

Walk Away Above

$53,295

• Recent buyers paid ~$1,309 below MSRP

Price Breakdown

Est. Dealer Cost$48,015

Est. Invoice$49,094

Holdback (est.)$1,079

MSRP (Sticker)$53,949

Asking Price$52,949

Markup-$1,000

Est. Dealer Margin on This Car$4,934

Percentile49% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1243

Avg Markup-$1,309

Median Markup-$525

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell70 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)-$949

Avg Markup (Tacoma Hybrid)-$1,000

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$775

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