Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Caldwell Toyota · Conway, AR · VIN: 3TYLC5LN9TT076072

Negotiation Guide

Opening Offer

$58,735

Fair Price

$60,235

Walk Away Above

$60,903

• Recent buyers paid ~$1,337 below MSRP

Price Breakdown

Est. Dealer Cost$54,799

Est. Invoice$56,031

Holdback (est.)$1,231

MSRP (Sticker)$61,572

Dealer Add-Ons (DIA)+$499

Asking Price$62,200

Markup+$628

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,401

Percentile92% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1096

Avg Markup-$1,337

Median Markup-$915

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell74 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$323

Avg Markup (Tacoma Hybrid)-$1,957

% Below MSRP17%

Avg Days to Sell23 days

Avg Sold Markup-$447

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