Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Folsom Lake Toyota · Folsom, CA · VIN: 3TYLC5LN9TT073009

Negotiation Guide

Opening Offer

$51,292

Fair Price

$52,792

Walk Away Above

$53,452

• Recent buyers paid ~$1,321 below MSRP

Price Breakdown

Est. Dealer Cost$48,161

Est. Invoice$49,243

Holdback (est.)$1,082

MSRP (Sticker)$54,113

Asking Price$54,198

Markup+$85

Est. Dealer Margin on This Car$6,037

Percentile85% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold1216

Avg Markup-$1,321

Median Markup-$663

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory466 vehicles

Avg Markup (All Models)+$26

Avg Markup (Tacoma Hybrid)+$490

% Below MSRP41%

Avg Days to Sell31 days

Avg Sold Markup+$18

Price History

Jun 23, 2026$54,113 → $54,198(+$85)

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