Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Modern Toyota · Winston-Salem, NC · VIN: 3TYLC5LN9TT060602

Negotiation Guide

Opening Offer

$51,766

Fair Price

$53,266

Walk Away Above

$54,183

• Recent buyers paid ~$1,314 below MSRP
• Sitting 140 days (avg 72) — extra leverage

Price Breakdown

Est. Dealer Cost$49,039

Est. Invoice$50,141

Holdback (est.)$1,102

MSRP (Sticker)$55,100

Asking Price$53,600

Markup-$1,500

Est. Dealer Margin on This Car$4,561

Percentile49% of inventory is priced lower

Days on Lot140 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$1,314

Median Markup-$647

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell72 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)-$1,088

Avg Markup (Tacoma Hybrid)-$683

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$339

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